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NESTLE

Campaign Nespresso : Website

Graphic design - Photo editing

visual-nespresso

Design of a cashback platform to promote Nespresso products, while enabling the brand to locate its users and to follow up the subscription to vouchers. The registration is done through the mobile version, while the desktop part is used for the promotion campaign. The “personas” method (archetypes of potential users) was used to refine the web strategy in relation to the perceived expectations of the consumer.

nespresso-macbook
nespresso-smartphone
personna-nespresso-poster
nespresso